Our philosophy is primarily focused on preservation rather than rejuvenation.
While we could use a savy marketing ploy of “planting a tree for each pair of sunglasses sold”, in our
mind, a two inch sapling (while definitely a step in the right direction) is meaningless if it is just going to
be pulled out or cut down a few years later. We like to focus on the root causes of our environmental
One of the key causes of deforestation is poverty. So the best way to protect a rainforest is to
help those who live near it to prosper without having to clear the land for farming. By approaching
conservation in this way we kill two birds with one stone (okay probably not the best analogy when
talking about conservation) but you get our point – help the people + help the forest.
So for each pair of sunglasses sold we donate to a variety of organisations who are serious about
preserving the world’s natural resources.
For good measure though, we'll also plant a tree for each pair sold (hey - its got a great ring to it).